Circuit of the Americas transforms into a Texas entertainment hub
Formula One returns to Austin for a permanent track event that has evolved into a mixed-use venue with amusement rides and pools.
By Robert Herrera ·

Formula One held its annual race at the Circuit of the Americas in Austin, Texas, this weekend. The event marks the return of the sport to the United States on a permanent circuit. Unlike the temporary street courses in Miami and Las Vegas, COTA features extensive run-off areas rather than concrete barriers.
The track layout was designed by motorcycle racer Kevin Schwanz. His firm created the racing surface, while Herman Tilke's company handled the buildings and infrastructure. The circuit combines varying corner speeds, heavy braking zones, and significant elevation changes. It serves as the primary destination for dedicated fans among the three US races on the calendar.
The venue has changed since the first United States Grand Prix in 2012. Hospitality structures now cover the grassy banks that previously surrounded the track. One specific building connects to the main paddock via a cable car. This structure includes two swimming pools. The area has also become a destination for motorsports media, who have visited to study broadcast production, tire design, and data management strategies.
COTA now functions as a diversified entertainment complex. The site includes a theme park, a concert venue, and the racing circuit. Rollercoasters and amusement rides dot the skyline near the track fringes. This expansion reflects a strategy to combine racing with other leisure activities.
The venue also hosts the World Endurance Championship and IMSA events. These races typically take place in September under hot conditions. The presence of these additional series alongside Formula One solidifies the track's role as a multi-purpose motorsport facility in the region.
Source: Ars Technica





