Vegans Check Bedding, Too

In Rotterdam, the scent of factory machinery mixes with the smell of plant-based glycerin.

LieLei, a company founded by entrepreneur Lieke Warmoeskerken, produces erotic goods that avoid animal ingredients. The firm is based in the port city and sells items that are vegan, environmentally friendly, and ethically sourced. Warmoeskerken works to inform customers that common intimate products often contain hidden animal components. She told the Associated Press that people think carefully about food, so they should consider what touches their skin.

The ingredients in standard sexual wellness products can surprise those seeking a plant-based lifestyle. Condom latex is sometimes softened with milk protein. While silicone used in vibrators and dildos is vegan, the glues and dyes applied to those toys may include animal products. A study from Wageningen University indicates that meat consumption in the Netherlands has dropped for two consecutive years, a trend that aligns with growing interest in sustainable goods.

Simone Kuijer, a 30-year-old entrepreneur in Amsterdam, started her brand Aia after learning about the limitations of natural alternatives. She previously used coconut oil as a lubricant but discovered it could disrupt the body's pH balance and degrade latex. Kuijer said she needed a 100% natural solution. Her company manufactures products one hour from its headquarters. The lineup includes a lubricant made with plant-derived glycerin instead of animal tallow and a massage oil candle made without beeswax.

Stephanie Heerema, a 28-year-old Amsterdam resident, has been vegetarian since age 10 and fully vegan since university. She cites rising global temperatures as a driver for her sustainable habits. Heerema expressed concern that her birth control pills contain lactose, a milk derivative used as a binding agent. She now researches products to ensure they are vegan and use recycled plastics for internal components.

Microplastics are a shared concern for these business owners. Warmoeskerken’s shop limits plastic use and clearly labels items like vegan leather harnesses that do contain it. Kuijer, who is pregnant, worries about recent reports of microplastics in breast milk. She packages her goods in glass jars and recently released a line of adult toys made from glass. Kuijer noted that this approach is a step toward reducing plastic exposure.

The companies are expanding their product lines as consumer demand shifts. Warmoeskerken continues to educate buyers on the composition of intimate goods. Kuijer focuses on natural ingredients and glass packaging. Heerema remains vigilant about the animal byproducts in her daily medications and personal care items.